Matias iFold Notebook Stand Debuts in Apple Flagship Stores

TORONTO, October 23, 2007 — Matias today announced the iFold, a laptop stand that folds flat for travel. By raising your notebook to monitor height and attaching a keyboard & mouse, you get the comfort level of a desktop computer, without losing the convenience of your laptop.

"We've created an instant classic," said Vesna Vojnic, Marketing Director for Matias. "Made from beautiful black acrylic, the iFold is simply gorgeous. The folding mechanism is zinc alloy and fully visible. You can see one in person at flagship Apple Stores. It's really cool."

The iFold is the first in a series of products that Matias will be releasing in the coming weeks.

"With laptops out-selling desktops, the landscape has really changed. Lots of problems that were solved in the desktop era are now reappearing. For example, displays are too low, so people are getting neck pain from looking down. Laptop keyboards are cramped and lack a number pad. Most of the products out now are not portable. In the coming weeks, Matias will be offering solutions to all these new problems," said Vojnic.

Price & Availability
The iFold is $59.95 (US) available today from the Apple Store, eCost.com, Amazon.com, and Matias.ca.

http://matias.ca/ifold

About Matias
Co-founded by an inventor and an accountant, Matias creates, manufactures, and sells innovative and practical computer accessories. It released its first hardware product in 2000 (the futuristic Half Keyboard), the first in a string of innovative keyboard designs. Today, Matias is rapidly emerging as the #3 keyboard brand (after Logitech and Microsoft). It has also led the way in mobile accessories, releasing the first aluminum case for the iPod, followed by its Laptop Armor line of aluminum cases & bags.

SOURCE: Matias

Matias, the Matias logo, and iFold are trademarks of the Matias Corporation. Other names may be trademarks and their owners are respectfully acknowledged.

PRESS CONTACT:

Vesna Vojnic
Marketing Director
Matias
+1-905-265-8844

High-resolution images

right-click on images to download

• Innovative folding design.

• Perfect for home or office.

• Raises your laptop to eye level, for greater comfort.

• Use with an external keyboard & mouse to help relieve neck, shoulder, and back pain.

• Web page: http://matias.ca/ifold

Matias iFold™ Notebook Stand

Release date:
October 23, 2007

MSRP:
$59.95

Dimensions:
   Folded
11.25” x 8.88” x 0.69”
(28.6 x 22.5 x 1.75 cm)

   Stand height
7.38"  (18.7 cm)

Weight: 2 lbs. (902 g)

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